A dietary supplement seems like a pretty simple concept: Find a few herbs or ingredients that have some sort of effect on the body then sell them to anyone who is looking for that effect.
But when you start to look at it closer it isn’t this simple.
Consumers typically focus on the ingredients in a supplement and the claim being made on the label.
Supplement companies on the other hand look at the whole product including all of the following factors:
Size of the box/container
Price Point
Dose
Cost per dose
Doses per package
Color of the package
How the product looks compared to competitors products on the shelf
Shelf life
Industry saturation for the product category
This is just a short list of items a typical supplement company might consider when making a new product. As you can see, the ingredients and what they might do isn’t on here. This is because all supplement companies typically have access to the same ingredients so the ingredients themselves are never going to be the big selling feature.
Getting the packaging and the story about the product right is what will make or break a supplement.
In todays Philife podcast Brad Pilon and I discuss supplement packaging and how it’s just as important and maybe more important than the ingredients in a supplement.
Listen to the podcast here -> Supplement Packaging
John
