Throughout your daily life you will interact with many products, services, people and situations where you might have an opinion, but your opinion really doesn’t matter.
Your car might be making a rattling noise at which point you take it to a mechanic for repairs. If you have no formal training as a mechanic and have never studied cars or talked to a trained mechanic you really have no clue what to do about repairing the car.
In this case your opinion on how to go about fixing the car really doesn’t matter. You have to defer to the expert and trust that he is not in the business of screwing his clients…and most businesses aren’t, otherwise they would cease to have clients very quickly. (If on the other hand you are in fact a mechanic, your opinion definitely matters, and other people will be placing their trust in you).
This is just a simple example of a situation where you must put your trust in an expert because there are simply not enough hours in the day to be an expert in everything that affects your life every day.
There are many other examples of situations where your opinion just really doesn’t matter, like how the pilot should go about landing the plane that you are on, or how an group of engineers design a bridge or building so it won’t fall down.
In each of these cases you are deferring to an expert who you must trust has done their homework to know what will work. So your opinion of building a bridge or the wing of a plane simply doesn’t matter because you are not an expert in any of these fields.
The one area of science where it seems that most people have a strong opinion is diet and exercise. I think this happens because every human being eats and we all get biofeedback and a feeling from the food we eat.
Because we seem to have some sort of emotional and intimate relationship with food we feel that our opinion about food matters as it relates to weight loss and fitness. But unless you are an expert and have done formal research training in these fields, your opinion here in fact doesn’t matter either…(I know it sucks eh!)
And expertise is not transferrable from one profession to another…just like a car mechanic shouldn’t give advice on fixing a plane a chiropractor or personal trainer shouldn’t be giving nutrition advice of any kind unless they have formal graduate level research training in nutrition.
In fact within the field of nutrition itself there are very specific areas that only certain people are well educated in. For example my colleague Brad Pilon did his research in fasting for weight loss. He is definitely the expert in this field. However he is not the correct resource to be going to for nutritional aspect of cancer therapy.
Another analogy is lawyers, you may have dealt with a real estate lawyer who is different from a divorce attorney who is different from a lawyer drafting pharamceutical patents. They are all under the umbrella of ‘lawyer’ but their expertise is very different.
“EXPERTISE” is THAT specific.
The more you learn in your given field of expertise the better you will be at spotting people who know almost nothing. But that never stops them from voicing their ill informed opinions (to see a daily example of this watch the oprah winfrey show or read the local newspaper on well…any topic)
So, my advice to you is to become an expert at finding experts. This is your best chance at getting a real and valuable solution to any of your life’s problems.