The health/fitness/weight loss/healthy lifestyle/wellness blah blah whatever you want to call it industry sells the concept of ‘healthy’ or a better life, or some kind of undefinable state of being as the prize and the goal. Words like vitality, energy, vigor, wellness and the like are used…what a load of BS…look at those words, they’re utterly meaningless.
When it comes to marketing ‘health’ there are some things that can be measured and some that can’t. The medical profession and most scientists stick with what is measurable including:
Blood Lipids and Cholestserol (this includes total cholesterol, HDL, LDL, Triglycerides etc)
% Body Fat
From there you can do more complex tests for other parameters but these are the major ones. If these values are in good standing then you’re about as healthy as any physician or scientist can measure.
However debates over what is ‘healthy’ typically don’t end with these types of measurements being presented, instead marketers, bloggers and readers will argue over the merits of a supplement or food or nutrient or diet style without:
A) Trying said supplement or food or diet on themselves
and most importantly:
B) Testing the results of using said supplement or food or diet
Sure some people will say “I used it and I felt great and had lots of energy” <– this is entirely unscientific and meaningless. After all I can ‘feel’ great after 6 beers, or really ‘energized’ after a cup of coffee, doesn’t mean either has anything to do with my overall health.
Describing results based on the way we ‘feel’ and how much ‘energy’ we have is not a useful or measurable end point, in fact it’s not even worth commenting on. If it were, then I would have to assume that these people have felt like crap for their entire life leading up to their adoption of this new supplement/diet/nutrition program that they are reporting these results on….not likely.
Measurable parameters are what matter. The rest is subjective opinions that can never been proven debated or disproven so they’re not really worth mentioning.
If someone is marketing you a supplement or health product or program based on how it makes you ‘feel’ you might want to think twice about it. If they can’t give a more detailed explanation of what you can expect then you shouldn’t expect anything at all.